The nationwide Khet Bachao Abhiyan, launched under the Ministry of Agriculture and Farmers’ Welfare, is witnessing significant participation from farmers and rural stakeholders across the country. The campaign, aimed at promoting balanced fertiliser use, improving soil health and encouraging sustainable farming practices, has successfully connected with more than 9.42 lakh farmers as of June 4, 2026.
The initiative focuses on raising awareness about scientific nutrient management, reducing excessive dependence on chemical fertilisers and safeguarding agricultural land productivity for future generations. Through a series of outreach programmes, training sessions, demonstrations and media campaigns, the government is seeking to strengthen sustainable agricultural practices at the grassroots level.
According to official data, a total of 17,834 awareness programmes have been conducted under the campaign across various states and Union Territories. These programmes have attracted nearly 6.98 lakh farmers, who received information on the importance of balanced fertiliser application, soil testing and long-term soil conservation.
In addition to awareness drives, 3,698 training programmes have been organised, benefiting over 1.57 lakh participants. These sessions provided farmers with practical knowledge on soil health management, integrated nutrient management and scientific farming methods that can enhance productivity while preserving natural resources.
A key component of the campaign has been the organisation of field demonstrations. So far, 8,850 demonstrations have been held to showcase sustainable farming techniques and alternative nutrient sources. Farmers have been introduced to the use of organic inputs, bio-fertilisers and integrated nutrient management practices that help maintain soil fertility and reduce environmental stress caused by excessive chemical fertiliser use.
The campaign has also actively involved local governance institutions. More than 5,237 panchayat representatives, including panchs, sarpanches and district council members, have participated in various activities. Their involvement is helping to spread awareness about responsible fertiliser use and soil conservation at the village level.
Recognising the influential role of agricultural input dealers in farming decisions, the campaign has engaged 9,609 dealers through dialogue and interaction programmes. These discussions aim to ensure that farmers receive informed guidance on the judicious use of fertilisers and other agricultural inputs.
Farmer Producer Organisations (FPOs), Self-Help Groups (SHGs) and Farmer Interest Groups (FIGs) have also become important partners in the initiative. A total of 8,383 farmer-members associated with these organisations have taken part in campaign activities and training programmes focused on scientific nutrient management and sustainable agricultural practices.
To maximise public outreach, the campaign has utilised both traditional and modern communication channels. Awareness materials such as banners, posters and hoardings have been displayed at 60,477 locations nationwide. These visual campaigns are helping deliver key messages on soil health and balanced fertiliser use to rural communities.
Electronic and broadcast media have also played a major role in spreading awareness. The campaign’s objectives and recommendations have been highlighted through 1,027 radio and community radio programmes, along with 240 television and digital media broadcasts. These efforts have enabled information to reach farmers in remote and geographically diverse regions.
Social media has emerged as one of the campaign’s most effective outreach tools. Through digital platforms, the message of sustainable agriculture and balanced nutrient application has reached nearly 3.5 crore people across the country, significantly expanding public awareness and engagement.
As part of the latest phase of implementation, 600 programmes were organised up to June 4, 2026, attracting 32,021 participants. Officials say the growing response reflects increasing awareness among farmers about the importance of maintaining soil fertility and adopting environmentally responsible agricultural practices.
The Khet Bachao Abhiyan continues to focus on encouraging soil-test-based nutrient management, improving agricultural sustainability and preserving productive farmland. By promoting scientific farming methods and responsible fertiliser use, the campaign aims to support both agricultural productivity and long-term environmental conservation in India.
Author: Shivam
Shivam Dwivedi is a senior journalist with extensive experience in research-driven journalism, policy communication, and multi-platform storytelling. His areas of interest include international relations, defence, science & technology, education, urban development, agriculture, spirituality, and environmental sustainability. His work focuses on in-depth analysis, public discourse, and impactful narratives across governance and development sectors, with a strong commitment to the Sustainable Development Goals (SDGs). Contact: [email protected]
